Personal Branding and the Jungian Persona
Jung identified the persona as the bridge between the ego and the external world; in just the same way as the anima forms the bridge to the inner world. The persona is simply your public personality,...
View ArticleUnderstanding your brand: what would you look like as a coffee shop?
One of the tremendous gifts we have inherited from Jung is a better appreciation of the power of imagination. The imaginative (image making) faculty grants us access to areas of psyche that are not...
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